Patterson Fletcher a branding campaign project that in my first year of my undergraduate degree in college. Was a project where I and a partner was tasked with rebranding and creating visuals for an older company In order to stay relevant in a quickly changing industry and compete against other forms of competition within a six-week span. the project included an identity system, logo, wordmark, icon, color palette, patterns, and collateral materials all of which is shown below.

in collaboration Christian Norem